While a picture may be worth a thousand words, graphic design can be worth thousands of dollars in any business.
Graphic design is more than just aesthetics; it is a form of communication between your business and your audience. Businesses use graphics in every stage of the marketing funnel to inform, delight, and eventually persuade to purchase (or take the desired action).
A flyer design may be crafted to inform your audience about an upcoming workshop, email series designed to upsell a service to current customers or sales page created for a new product release.
If you’re in a business, you’re in the business of graphic design.
How important is graphics for your business to expand brand reach and turn more profit.
1. First impressions matters.
If you want to make a positive, lasting impression of your business, then give good creative design a shot. The first time a visitor interacts with your brand (in any capacity) will set the tone for the rest of your business relationship.
The first business graphic a prospect encounters may be a business card, a sales page on your website, an online ad, a flyer, your latest social media post, or even your product packaging.
Capitalize on the first step of the buyer’s journey by implementing relevant, updated graphics that tell the story of your brand.
When a customer hears about your brand for the first time, they are most likely going to do some preliminary research on your website before making a purchase. What does your website homepage say about your brand? or the Print and online designs? Are there bright, cheery colors with whimsical fonts? Or did you use sleek, professional design elements with gray and silver hues?
Take a ‘tour’ of your business website and social media pages, updating any graphics that no longer accurately represent your brand or brand message.
2. Enhance Sales
Thoughtfully created graphic design pieces can help boost up sales. People are attracted to any uniquely designed thing. They get a message from a quality design. The message may be that the company owning the design delivers high quality products or services. People get such messages indirectly in their minds when they see a unique logo design, business card and other such designs. This helps bring people closer to the businesses time and again.
Once the gamut of graphic designs have successfully made a positive impact on viewers, many of them become loyal customers. This is because graphic design marketing items help in projecting a company as a trustworthy brand. Surely, graphic designs have a lot to do with a steady growth of a company.
3. Consistency is credibility.
Graphic design is important for any business wanting to create credibility in their industry or field. The more content you provide that helps solve a problem or relieve a pain point, the more the audience will trust your advice and start to regard you as an expert in your field.
To demonstrate this point, let’s say you’re walking in the park and see a basketball player sink a 3-point shot. It was a great shot, but would you assume he’s a great basketball player because he made one basket? Probably not; it could’ve been a lucky shot. If you had seen the same player sink 30 shot in a row, though, you might start to believe he’s actually a professional basketball player. Consistency creates credibility.
The same principle applies to marketing and branding; if you create a piece of content that helps someone solve a problem or relieve a pain point in their own life, they will most likely turn to you for advice again when facing a similar situation in the future.
Consistent content creation is the key to building a dedicated following of people who trust your brand and believe in your message.
4. Efficiency in summary.
Graphic design is important for any business looking to share information with ease. Hubspot reports that infographics are actually liked and shared on social media 3x more than any other type of content.
Infographics are a great way to summarize information that your audience would otherwise skim over (or skip reading completely). Humans are heavily influenced by visuals; adding relevant graphics to text can deepen our understanding and recollection of information.
If you’ve ever learned another language with Rosetta Stone, you’ve experienced the phenomenon of using visuals to deepen understanding and recollection. This language-learning software never offers explicit definitions to foreign words, but instead forces the student to infer the answer using visual context clues. The secret to success, according to the Rosetta Stone website, is discovering patterns instead of memorizing rules: “Rather than allowing you to rely on repetition and parroting, our sequence leads you to arrive at the right answers intuitively.
Learning actively helps you retain your new language skills. And before you know it, you’ll be thinking in your new language-instead of just speaking it” (source: Rosetta Stone).
Try incorporating infographics anywhere you currently use large blocks of text to explain information. Have a “how-to” page? Turn it into an easy-to-follow infographic. Posting an article about social media statistics on your blog? Add an infographic summarizing the important stats.
5. Establish Company Name
Graphic designs are also helpful in establishing a company’s name in its niche market. When we see an attractive logo, again and again, it reminds us of the brand behind the logo. Similarly, advertisements, websites, business cards are the designs we all see on daily basis. All these designs refresh our memories of the brand. This helps us recognize the brand name.
Small businesses do not usually have enough marketing budget. They find it difficult to get brand recognition in their niche markets. But a uniquely designed logo, business card design and other marketing items can immediately catch the attention of people. The designs thus enable companies in establishing their names in the market.
6. Creativity kills competition.
Graphic design is important for any business looking to slay competition in the marketplace.
With all of the free online design tools available today, it has never been easier to create quality content. This low barrier to entry in the content creation world is a good thing for those looking to build a brand; it does, however, come with the lofty price of new competition.
To stay ahead of competitors in the marketplace, you’ve got to get creative. Create content that approaches an idea, solves a problem, or relieves a paint point in an innovative way. Graphic design can be used to empathize with the audience by literally showing the audience what life would look and feel like with pain point x solved by your product, service, or advice.
7. Build Goodwill and Persuasion Power In The Market
Also, graphic designs are great tools for earning trust and goodwill in the market. If a logo design or any other graphic design is of good aesthetic value, it fills the viewers with confidence. They have faith in the company’s products or services, if its design elements appeal to the senses. Gradually, an attractive design will help win customers and many of them become loyal to your business.
A company can highlight its products with the help of graphic design. Whenever a company launches a new product, it prepares for a new marketing campaign. The campaign projects the products in a new light. For that, graphic design services are needed to give an image to the products.
Another advantage of graphic design is that it can persuade your customers to think about your business. A well-created brochure design, for example, has the power to make the users a sense of connection to a brand.
8. Your message matters.
Above all, graphic design is important for any business to tell their story. Whether you’re a solopreneur selling homemade jewelry or part of multi-million dollar e-commerce operation, your business has a story to tell.
Graphic design communicates more than just words to your audience. Even simple design elements like font choice and color scheme can help to portray an emotion or feeling that supports your message.
While the message of all the graphics in your business will differ slightly, they should all tell the same story about your brand. Having a branding guide in place will help you and your team choose design elements that tell the same story and keep the look of your brand consistent.
A professional designer first wants to know about the message the design should deliver. A brand message makes the design useful. The designer picks specific colors and typefaces to evoke an intended emotion. This emotion then becomes the message of the brand to the potential customers.
You need to launch your design contest such as logo design, flyer designs contest to attract designers. They will come out with unique design concepts and they will deliver you the designs you want.
Are You Looking for a New Graphic Designer?
If Yes, Call Us on + (234) 80 2441 7200 [9am to 6pm] or Register for a Free Design Consultation.
Graphic design is important to businesses and other walks of life in various ways. Professionally created designs help make a good impression on the potential clients. Many of them become loyal customers later. But, a first impression that a graphic design makes on viewers is of crucial importance in drawing their attention towards a business.